Facebook & Google Advertising ROI Calculator

Use our calculator to determine the ROI of your advertising campaigns on Facebook and Google.

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Campaign Inputs

Sets a default CPC.

$

Your monthly ad spend.

months

How long the campaign will run.

$4.50

The average amount you expect to pay for a single click on your ad.

3.8%

The percentage of website visitors from ads who sign up for a free trial.

15.0%

The percentage of trial users who become paying customers.

Subscription Tiers

Tier 1

$

Monthly price.

Avg. customer lifetime.

%

% of new customers.

Tier 2

$

Monthly price.

Avg. customer lifetime.

%

% of new customers.

Tier 3

$

Monthly price.

Avg. customer lifetime.

%

% of new customers.

Projected Monthly Results

Clicks0
Trial Signups0
New Customers0
Avg. LTV$0
CAC$0
New MRR$0
LTV to CAC Ratio
0:1

Total Campaign Projections

Total Ad Spend$0
Total New Customers0
Total Lifetime Revenue$0
Overall Campaign ROI
0%